Teacup No. 23

Teacup No. 23 is a collection of premium teas sourced directly from Uji, Japan. The tea line represents the culmination of the owner's journey—from visiting and learning from farmers to understanding processing techniques and mastering the art of tasting. Teacup No. 23 is a personal expression of this tea odyssey.

The brand positions itself as a premium local source of authentic tea and tea wares in the Philippines. Drawing inspiration from minimalism and wabi-sabi, the brand's identity captures the pure and unpretentious essence of the tea lifestyle.

This project appeared at the Tokyo Type Director’s Club Annual Book (No. 33) and Time for Tea - Branding and Packaging Designs for Tea


More information

  • Branding
    Visual Identity
    Illustration
    Packaging

  • Creative Direction: Uncurated Studio
    Illustrations: Uncurated Studio
    Copywriting: Alve Jane Aranton
    Year: 2020