PROJECT DETAILS

Art Director: Karl Adrian Aguro
Designer: Karl Adrian Aguro
Studio: Uncurated Studio
Client: Sharee Mae Te
Year: 2017

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ABOUT

Since 2012, the humble tea shop has grown from one branch to three (as of January 2018) We saw this opportunity of growth to refresh and update their visual identity that would help tie and organize all tangible assets of the brand and company. The logo has gone to three evolutions. The current logo is a departure from the old logo in a way that we reduced the symbol to just a leaf but still retaining its silhouette.

SOLUTION

The logo is specifically devised to be a window in showing their story. Through the years, each branch has been showing different motifs and themes that are vital and part of their whole journey as a brand.