Uncurated Studio
SOFT_LOOP2.gif

soft

SOFT is an initiative and movement by Chingkeetea, a local tea shop in Cagayan de Oro City, to promote the arts through various events. I was commissioned to create the identity and branding that is straightforward yet flexible with a heavy use of typography.

PROJECT DETAILS

Art Direction: Uncurated Studio
Video: Nikko Tan
Photos: Mindo.ph c/o Michael Sy
Year: 2018

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ABOUT

 

SOFT is an initiative and movement by Chingkeetea, a local tea shop in Cagayan de Oro City, to promote the arts through various events. We were commissioned to create the identity and branding that turned out to be straightforward yet flexible.

The first soft happened last August 25-26 at Chingkeetea's new branch.