Art Direction: Uncurated Studio
Video: Nikko Tan
Photos: Mindo.ph c/o Michael Sy
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SOFT is an initiative and movement by Chingkeetea, a local tea shop in Cagayan de Oro City, to promote the arts through various events. We were commissioned to create the identity and branding that turned out to be straightforward yet flexible.
The first soft happened last August 25-26 at Chingkeetea's new branch.