PROJECT DETAILS

BRANDING BY Uncurated Studio

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ABOUT

H proper coffee roaster is the first roaster in cagayan de oro city and also the first to serve premium third wave coffee. owned by harley yu, this is the first time he ventured in F&B industry.

the branding and identity takes cues related to the word ‘proper’ which connotes a certain formality and rules. since this is the first of its kind in the small city, they are campaigning towards proper coffee education to both enthusiasts and hobbyists.